# Aaron McLachlan (Nev) - aaronnev.com

> Creator, strategist, entrepreneur. Career spans advertising, content, startups, e-commerce, AI and cryptography. 100M+ content views. 4M+ hours watched. All pre-AI.

## Writing

### Not Your Average Marathon Video
URL: https://aaronnev.com/writing/not-your-average-marathon-video/
Behind the scenes of producing a documentary marathon film in remote Australia.

### The Curse of the Country Song
URL: https://aaronnev.com/writing/the-curse-of-the-country-song/
Why country music's biggest hits are its saddest, and what that says about storytelling.

### The Dark Why
URL: https://aaronnev.com/writing/the-dark-why/
Using negativity and insecurities as motivation for positive change. Featuring Turia Pitt, Rich Roll, Tyler the Creator.

### How Your Space Can Improve (or Destroy) Your Life
URL: https://aaronnev.com/writing/how-your-space-can-improve-or-destroy-your-life/
Environmental psychology and how physical spaces shape behaviour and identity.

### Why Bitcoin isn't crypto anymore
URL: https://aaronnev.com/writing/why-bitcoin-isnt-crypto-anymore/
Bitcoin's divergence from the broader crypto ecosystem.

### everyone hates crypto, what now?
URL: https://aaronnev.com/writing/everyone-hates-crypto-what-now/
Crypto content strategy, reputation vs tech reality, why the word 'crypto' is dead but the tech is alive.

### Beyond the 10x Developer
URL: https://aaronnev.com/writing/beyond-the-10x-developer/
AI tools and development. What happens when everyone has a 10x multiplier.

### What Happens When Your AI Agent Switches Models
URL: https://aaronnev.com/writing/what-happens-when-your-ai-agent-switches-models/
Multi-model AI systems, identity continuity, and what it means when your AI changes underneath you.

## Projects

### Crossover Studio
URL: https://aaronnev.com/projects/crossover/
AI-native creative studio. Founder, 2024-present.

### Blocmates - Onchain World
URL: https://aaronnev.com/projects/blocmates/
Weekly documentary-style crypto/tech video series. Creative Producer.

### RealMarketCap
URL: https://aaronnev.com/projects/realmarketcap/
Crypto analytics tool. realmarketcap.xyz.

### Struthless Studios
URL: https://aaronnev.com/projects/struthless/
Animation, illustration, YouTube. Co-founded. 1M subscribers. Adult Swim, Glue Factory.

### Step One Clothing
URL: https://aaronnev.com/projects/step-one/
E-commerce fashion brand. Co-founded. Now ASX-listed, $87M revenue.

### Lensloop
URL: https://aaronnev.com/projects/lensloop/
Production company. Built from $8K. 30+ clients inc. Gatorade, Nintendo, TikTok.

## Companies Founded
- Step One: ASX-listed, $87M revenue. Co-founded.
- Struthless Studios: 1M YouTube subscribers. Co-founded.
- Crossover Studio: AI-native creative studio. Founder, 2024-present.
- Lensloop: Production company, 30+ clients. Director, 2017-2020.

## Awards
- Cannes Silver Lion: Samsung Slideliner campaign (Clemenger BBDO, 2014)

## Expertise
AI agents, multi-agent systems, cryptography, blockchain, creative strategy, content strategy, brand strategy, video production, YouTube, TikTok, advertising, e-commerce, startups, storytelling, documentary, animation.

## Contact
- Email: nev@crossover.to
- X/Twitter: @nevscape
- YouTube: @nevscape
- LinkedIn: /in/aaronmclachlan
- IMDB: /name/nm13410845

## Machine-readable
- Sitemap: https://aaronnev.com/sitemap.xml
- RSS feed: https://aaronnev.com/feed.xml
- Writing index: https://aaronnev.com/writing/
- Projects index: https://aaronnev.com/projects/