Advertising Era
The years where I worked on hundreds of projects across every brand you can think of. Some highlights:
Samsung Slideliner (see separate entry)
Brands I worked with: Samsung, Dyson, Airbnb, Visa, Mercedes-Benz, Lululemon, Gatorade, Arnott's, Glenfiddich, Virgin Australia, eBay, Budweiser, Target, Lexus, Woolworths, Schweppes, Jim Beam, NAB, Telstra, Tourism Australia, and way more.
Everything from TV commercials to integrated campaigns to digital experiences. This was my advertising education — learning how to work at scale, communicate complex ideas simply, and ship work that mattered to millions of people.
I'm still collating the full portfolio from this era. Check back soon.